Why us

Why us


12 Flags Group is an operator led investment platform with a sector focused approach. We prefer to invest in businesses where we think we can be worthy partners and can contribute meaningfully in the value creation journey.

Our team has a proven track record of creating categories and brands across the globe as well as managing large portfolios. We aim to become the leading consumer investment platform in India.

Our edge: 5 things that makes us the best partners

Focus

Make fewer, better bets and creating ecosystem value between portfolio companies where possible

Patient capital

Be prepared to invest for the long term and back the winners

Foresight

Define a 5–10-year investment thesis for our companieBe

Expertise

Provide real “1 to 100” expertise and capability

Value creation

Ensure we make all capital work hard for long-term value creation

Our edge: 5 things that makes us the best partners

Focus

Make fewer, better bets and creating ecosystem value between portfolio companies where possible

Patient capital

Be prepared to invest for the long term and back the winners

Foresight

Define a 5–10-year investment thesis for our companieBe

Expertise

Provide real “1 to 100” expertise and capability

Value creation

Ensure we make all capital work hard for long-term value creation

Our edge: 5 things that make us the best partners

Focus

Make fewer, better bets and creating ecosystem value between portfolio companies where possible

Foresight

Define a 5–10-year investment thesis for our companies

Patient capital

Be prepared to invest for the long term and back the winners

Expertise

Provide real “1 to 100” expertise and capability

Value creation

Ensure we make all capital work hard for long-term value creation

Our 1-100 Capabilities

12 FLAGS GROUP

A unique platform to invest patient capital behind the most promising consumer businesses.

12 FLAGS GROUP

A unique platform to invest patient capital behind the most promising consumer businesses.

12 FLAGS GROUP

A unique platform to invest patient capital behind the most promising consumer businesses.